News Analysis

Tata Motors partners with IOC to launch ‘Diesel Bharo - Truck Jeeto’ campaign

Updated on 12 September 2019 01:00 PM

Tata Motors has partnered with Indian Oil Corporation (IOC) to launch the ‘Diesel Bharo - Truck Jeeto’ campaign to boost diesel sales during the festive season.


The ‘Diesel Bharo - Truck Jeeto’ campaign will run for a period of 90 days where drivers of any commercial vehicles making a diesel purchase of 50 litres or more on a single bill from a Indian Oil outlet between September 10, 2019 to December 8, 2019 will stand a chance to win a bumper prize of a brand new Tata Ultra truck at the end of every 30 days. 45 lucky winners will take home a Tata Ace Gold every alternate day. In addition to this, 10,000 lucky customers also stand a chance to win High Speed Diesel worth Rs 1,000 each.


Tata Motors is India’s largest automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands.